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Street Fight Daily: Instagram Growing Rapidly, Gannett Earnings Suggest Bleak...
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instagram is Growing Faster Than Ever and Now Has 700 Million Users (Recode) Instagram is growing...
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Amid an Array of Metrics, Gannett Seeks to Know the ‘Why’ of User Choices
Gannett’s USA TODAY NETWORK of 109 daily newspapers has 110 million unique digital visitors each month (40 million to the local papers and 70 million to USA Today), putting it in the exosphere of news...
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Street Fight Daily: Facebook in Another Metrics Scandal, Big-Boxes Partner...
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… A New Phase for Street Fight (Street Fight) Laura Rich: After seven years of total obsession with the...
View ArticleStreet Fight Daily: Yelp Tests Offline Attribution, Gannett Bets on Local...
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Tests Offline Attribution Using Guest WiFi and Email Matching (Search Engine Land) During the...
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Why This Select List of Local News Providers Includes Only One Daily Newspaper
Photo: Voice of San Diego covers the San Diego City Council. Credit: Adriana Heidiz, Voice of San Diego. Just about every local news provider talks about the innovative work it’s doing on audience...
View ArticleStreet Fight Daily: Integration of Listings & Reputation Management; Google...
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA Latest Local Marketing Merger Aims for Scale in Critical Listings Management Sector (Street Fight) David Card: Uberall’s acquisition of Navads...
View ArticleWhat Gannett’s Partnership with Snap Means for Local Marketers
With the ability to reach 90% of 13-to-24 year-olds across the U.S., Snapchat has always held a unique spot in the local marketer’s playbook. Despite its obvious benefits from a marketing perspective...
View ArticleIn-House vs. Outsourced Marketing: Pros & Cons for Multi-Location Businesses
When it comes to marketing for multi-location businesses, a constant debate is whether or not to outsource your marketing or run it in-house. Since both come with a cost, deciding which marketing route...
View Article7 Ways to Use AI Responsibly for Multi-Location Marketing
AI is no longer a thing of the future. It’s something that’s here—and it’s here to stay. In fact, more than 80% of marketers are currently using AI tools. But what are some practical applications of AI...
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Informing the Agency 2024 Marketing Plan
Ever wanted an inside peek at what your agency competitors are doing? Curious if you’re spending too much time managing accounts compared to other agencies? Wondering if your pricing structure compares...
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